Air Italy

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Air Italy
AirItaly.png
IATA ICAO Callsign
IG ISS AIR ITALY
Founded February 19, 2018 (2018-02-19)
Commenced operations March 1, 2018 (2018-03-01)
AOC # EY0F937F[1]
Hubs Milan–Malpensa Airport
Focus cities Olbia Costa Smeralda Airport
Frequent-flyer program Meridiana Club
(Part of Avios Loyalty program)
Subsidiaries
  • Air Italy Fleet Management
  • Meridiana Maintenance
  • Wokita
Fleet size 14
Destinations 34
Company slogan
  • See The World Differently
  • Imagine The World Differently
Parent company AQA Holding
Headquarters Olbia, Sassari, Italy
Key people
  • Francesco Violante (Chairman)
  • Marco Rigotti (Deputy Chairman)
  • Neil Mills (COO)
  • Rossen Dimitrov (CCEO)
Website www.airitaly.com

AIR ITALY S.p.A., operating as Air Italy is a privately owned Italian airline, headquartered in Olbia. The airline is the second largest airline in Italy, following Alitalia (Italy's flag carrier). The airline is a subsidiary of AQA Holding, owned by Alisarda (51%) and Qatar Airways (49%). It operates scheduled flights to domestic European and intercontinental destinations. The airlines main hub is at Milan–Malpensa Airport with a focus city at Olbia Costa Smeralda Airport.

History[edit]

On 19 February 2018, AQA Holding announced the official rebranding of Meridiana to Air Italy at a press conference in Milan.[2] The plan was to merge the former Meridiana subsidiary, Air Italy (which was part of Meridiana Brand) to create a new Italian airline that is needed for Italy as Air Italy's competitor Alitalia is currently bankrupt.[1] The new plans for the airline include a new airport lounge, new destinations, redesigned cabins, and the future[clarification needed] of the airline. The panel also stated that Qatar Airways will have a Codeshare agreement with the airline.[3] Also the airline have announced that they have experienced some interest on joining Oneworld.[4] All official branding and business took effect from March 1, 2018.

On 1 March 2018, Air Italy officially commenced operation. Meridiana IATA and ICAO code merged to Air Italy. Meridiana website relaunched to airitaly.com as of the rebranding. For now the airline current fleet will still use the Meridiana livery but the new aircraft the airline has purchased will use the new Air Italy livery & new cabin experience.[5]

On 17 April 2018, Air Italy & Qatar airways official began their planned codeshare from selected flights from both short & long haul flights.[6][7] On 18 April 2018, Air Italy introduced Neil Mills as Chief Operating Officer (COO) after working with the recently bankrupt airline Air Berlin.[8][9] On 22 April 2018, Air Italy official announced the first Boeing 737 MAX 8 with the new Air Italy Livery.[10] On 30 April 2018, Air Italy introduced Rossen Dimitrov as Chief Customer Experience Officer (CCEO).[11][12]

On 11 May 2018, Air Italy executives were joined with Boeing executives at Boeing's Everett Delivery Centre in Seattle, for the delivery of the first Italian Boeing 737 MAX 8 to Air Italy.[13] On 14 May 2018, A large welcoming ceremony was held to welcome the new aircraft. New Uniforms for Crew Members were also introduced.[14]

On 1 June 2018, Air Italy successfully began the launch of it's route from Milan–Malpensa Airport to John F. Kennedy International Airport, this flight also marked the launch of its new setback entertainment platform, onboard amenities and meals services.[15]

Corporate affairs[edit]

Head Offices[edit]

Air Italy's head offices are located at Olbia Costa Smeralda Airport in Olbia, Italy, formerly owned by Meridiana.

AQA Holding[edit]

AQA Holding is the parent company of Air Italy, which was founded on 2 September 2017 after Qatar Airways purchased a 49% stake in Meridiana, with Alisarda keeping the 51% stake that it previously owned, which subsequently created the new holding company. Previously, AQA Holdings owned the Italian Airline Meridiana and all of its assets including the previous Air Italy (2005–2018). These owned assets were merged to form the brand new Air Italy.[16]

Subsidiaries[edit]

Air Italy currently maintain 3 subsidiaries, inherited from Meridiana after the merge with the old Air Italy to form the new airline.[17]

  • Meridiana Maintenance S.p.A (operated as Meridiana Maintenance). The airline maintenance company was founded after Meridiana merged with eurofly (another Italian airline). Their hanger is located at Olbia Costa Smeralda Airport in Olbia, Italy next to the Air Italy Head Offices.
  • Wokita S.i.r (operated as Wokita) is another subsidiary Air Italy owns. Wokita is a tour operator that offers a wide and extensive range of tourism products such as package tours, flights, hotels and resorts in seaside areas, yachting and activity holidays since 2006.[18]
  • Air Italy Fleet Management company is another subsidiary, temporarily created company (formerly the original Air Italy) will only be in service until all the original Meridiana fleet (Boeing B737-700, B737-800, B767-300ER) aircraft lease is expired.[19]

Corporate identity[edit]

Air Italy A330-200 Tail Design

The airlines livery is a modern white fuselage with the airline logo across the fuselage in a billboard style livery. It also includes a collage of the maroon and mint green letter Y taken from the logo, on the vertical fin. The letter Y is also present on the aircraft engines.[20] The Air Italy logo is designed with maroon and mint green colors. The colours are loosely based on the maroon from the Qatar Airways logo. The airline has a specialty design Y looking somewhat similar to a bird.[21]

Sponsorships[edit]

Air Italy sponsors one professional sports team:, the Italian basketball team Dinamo Sassari.[22][23]

Destinations[edit]

Air Italy operates to 31 destinations in Europe, Africa and North America. Air Italy aims to fly more than 50 year-round routes by 2022 stated in the airlines 5-year plan. The airline operates most of its flights out their main hub at Milan–Malpensa Airport and a second operation network out of their focus city at Olbia Costa Smeralda Airport.

Codeshare agreements[edit]

Air Italy has codeshare agreements with the following airlines:

Fleet[edit]

Air Italy Airbus A330-200

As of May 2018, the Air Italy fleet consists of the following aircraft:[25]

Air Italy Fleet
Aircraft In Service Orders Passengers Notes
C Y Total
Airbus A330-200 2 3 24 236 260 To be replaced by Boeing 787-8 by 2019.
Boeing 737-700 1 149 149 To be replaced by Boeing 737 MAX 8.
Boeing 737-800 7 189 189
Boeing 737 MAX 8 2 18 12 174 186 Italian launch customer.[26]
Boeing 767-300ER 2 12 276 288 To be phased-out by 2019.[27]
304 304
Boeing 787-8 30 TBA EIS in May 2019.[28] Replacing Airbus A330-200 starting in 2019[29]
Total 15 51

Services[edit]

Short Haul[edit]

Air Italy Boeing 737 Cabin

Short and medium haul aircraft features Business class, in a 3-3 layout with the middle seat blocked and Economy class in the same layout.[30] Short haul aircraft are not equipped with In-flight entertainment, although Passengers can use In flight WiFi for free to stream movies etc on their own personal devices.

Long Haul[edit]

Business class on long-haul aircraft are fitted with flat bed seats in a 2-2-2 layout, each seat is fitted with In-flight entertainment operated through Personal on-demand entertainment systems. Passengers can explore a wide variety of Movies and TV Shows, available in both Italian and English. Older aircraft do not offer any seat back entertainment but instead offer overhead entertainment, although passengers in business class receive iPads with entertainment installed to the tablet.[31][15][32] On International flights a new Amenity Kit (furnished by Italian brands Fedon and Acca Kappa) and designer pajamas and slippers are given to business class passengers.[15] The Economy cabin is fitted with slimline seats in a 2-4-2 layout, each seat is fitted with In-flight entertainment operated through Personal on-demand seat-back entertainment systems.[32]

Inflight Magazine[edit]

Air Italy's in flight magazine is named Atmosphere inherited from its predecessor. The magazine available for all passengers on any Air Italy flight.

Frequent-flyer program[edit]

Air Italy's frequent-flyer program is named Meridiana Club inherited from its precedecessor. Customers can use Meridiana Club points on partner airlines British Airways and Iberia, points can also be used on partner car rental and partner hotels. Meridiana Club also works with Avios points.[33]

References[edit]

  1. ^ "Federal Aviation Administration - Airline Certificate Information - Detail View". Federal Aviation Administration. 
  2. ^ "19/02/2018 - Press conference_Milan, February 19th 2018" (PDF). Meridiana. February 18, 2018. 
  3. ^ "Air Italy expands as UAE-backed Alitalia goes bankrupt". Al Jazeera. Retrieved 2018-02-19. 
  4. ^ "Will Air Italy Join Oneworld? - One Mile at a Time". One Mile at a Time. 2018-02-24. Retrieved 2018-05-28. 
  5. ^ "Ciao Meridiana, welcome AIR ITALY" (PDF). Air Italy. 1 March 2018. 
  6. ^ "Air Italy inks codeshare with Qatar Airways; eyes India". ch-aviation. Retrieved 2018-04-26. 
  7. ^ "Air Italy signs codeshare agreements with Qatar Airways" (PDF). airitaly.com. 17 April 2018. 
  8. ^ DAVIES, PHIL (19 April 2018). "Former Air Berlin chief named as new COO of Air Italy". Travel Weekly. Retrieved 2018-04-26. 
  9. ^ "Neil Mills appointed Air Italy's Chief Operating Officer" (PDF). airitaly.com. 18 April 2018. 
  10. ^ "Air Italy reveals first 737 MAX 8 in new livery | CAPA". centreforaviation.com. Retrieved 2018-04-26. 
  11. ^ "Rossen Dimitrov entra in Air Italy". Teleborsa. Retrieved 2018-04-30. 
  12. ^ "Rossen Dimitrov Joining Air Italy as Chief Customer Experience Officer" (PDF). airitaly.com. 20 April 2018. 
  13. ^ "Air Italy unveils Boeing 737 Max in 'striking' new livery". Retrieved 2018-05-12. 
  14. ^ "Air Italy's First Boeing 737 MAX 8 Arrives In Italy (+Photos) - Airways Magazine". Airways Magazine. 2018-05-14. Retrieved 2018-06-28. 
  15. ^ a b c "Exclusive: Flying Air Italy's New York Inaugural in Business Class (+Photos) - Airways Magazine". Airways Magazine. 2018-06-02. Retrieved 2018-06-03. 
  16. ^ "Meridiana to become Air Italy, new 'flag carrier of Italy': Qatar Airways CEO | CAPA". centreforaviation.com. Retrieved 2018-03-23. 
  17. ^ "Alisarda Group". www.airitaly.com. Retrieved 2018-04-26. 
  18. ^ "Wokita.com - Sardina More than a holiday". www.wokita.com. Retrieved 2018-04-26. 
  19. ^ "Meridiana's Air Italy production carrier ceases flight ops". ch-aviation. Retrieved 2018-04-26. 
  20. ^ "PICTURES: 'Qatar maroon' features in Air Italy livery". Flightglobal.com. 2018-02-19. Retrieved 2018-03-16. 
  21. ^ UnderConsideration. "Fly Y". www.underconsideration.com. Retrieved 2018-05-13. 
  22. ^ "Gold Sponsor". Dinamo Sassari (in Italian). 2016-01-03. Retrieved 2018-06-21. 
  23. ^ "Air Italy - trova i servizi Parking collegati". www.airitaly.com (in Italian). Retrieved 2018-06-21. 
  24. ^ "Qatar Airways set to codeshare with Air Italy on Asia, Africa and Far East routes: Al-Baker". Gulf Times. 2018-02-21. Retrieved 2018-03-03. 
  25. ^ Fleet on airitaly.com
  26. ^ "Qatar Airways closes in on Meridiana deal, to own minority stake in Indian airline - Gulf Business". Gulf Business. 2017-04-24. Retrieved 2018-02-21. 
  27. ^ "Italy's Meridiana to conclude B767 ops by early 2019". ch-aviation. Retrieved 2018-02-21. 
  28. ^ "Air Italy: Qatar's plan to destroy Alitalia". liveandletsfly.boardingarea.com. 2018-02-21. Retrieved 2018-03-03. 
  29. ^ "PICTURES: 'Qatar maroon' features in Air Italy livery". Flightglobal.com. 2018-02-19. Retrieved 2018-03-01. 
  30. ^ "Inside Air Italy's First 737 MAX, With Qatar Airways Boss Al Baker Looking On". thepointsguy.com. Retrieved 15 May 2018. 
  31. ^ "Customer Care during Air Italy Flights and try our new Air Italy Business Class". www.airitaly.com. Retrieved 2018-06-03. 
  32. ^ a b "AIRITALY, spina nel fianco di Alitalia" [AIRITALY: a thorn in the side for Alitalia]. www.teleborsa.it (in Italian). Retrieved 3 March 2018. 
  33. ^ "Meridiana Club - Partners". www.airitaly.com. Retrieved 2018-04-05. 

External links[edit]

Media related to Air Italy at Wikimedia Commons