Air Serbia

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Air Serbia
Air Serbia.png
IATA ICAO Callsign
JU ASL AIR SERBIA
Founded 17 June 1927; 91 years ago (1927-06-17),
(as Aeroput)
Commenced operations 26 October 2013; 4 years ago (2013-10-26),
(as Air Serbia)
Hubs Belgrade Nikola Tesla Airport
Frequent-flyer program Etihad Guest[1]
Alliance Etihad Airways Partners
Subsidiaries
  • Air Serbia Ground Services[2]
  • Air Serbia Catering [3]
  • Aviolet [4]
Fleet size 21
Destinations 42
Company slogan Nova krila Evrope (The New Wings of Europe)
Parent company Government of Serbia (51%)[5]
Headquarters Belgrade, Serbia
Key people

Revenue Increase €320 million (2016)[7]
Net income Increase €15.7 million (2017)[6]
Employees 2,450 in Air Serbia Group (2015)[8]
Website airserbia.com

Air Serbia (stylized as AirSERBIA; Serbian: Ер Србија / Er Srbija) is the flag carrier of Serbia. The company's head office is in Belgrade, Serbia, and its main hub is Belgrade Nikola Tesla Airport.[9] In 2016, it was the fourth-largest legacy carrier in Central and Eastern Europe. The airline was formerly known as Jat Airways until it was renamed and commenced operations under its new name in 2013.[10][11]

History[edit]

Air Serbia draws its heritage, including the airline code JU, from flag carriers of former Yugoslavia: Aeroput was established in Belgrade in 1927, and was replaced by Jugoslovenski Aerotransport (JAT) in 1948 as the national airline of SFR Yugoslavia. After the breakup of Yugoslavia in 1990s, JAT became a flag carrier of Serbia and Montenegro (FR Yugoslavia). On 29 February 1992 (1992-02-29) JAT turned into a public company[12] and was renamed as Jat Airways in 2003. However, the aging fleet and lack of investments caused the company to record financial losses year after year, and several Serbian governments were looking for a strategic partner for the company.[13]

On 1 August 2013, Jat Airways and Etihad Airways entered into an agreement of strategic partnership. Under the agreement, Etihad acquired a 49% stake in Jat Airways and management rights for a period of five years.[14] The Republic of Serbia would retain the remaining 51% and hold five of nine monitoring committee seats in the company.[15] Jat Airways was reorganized and renamed Air Serbia in October 2013 and launched its inaugural flight under its new name on 26 October 2013, from Belgrade to Abu Dhabi.[10]

On 23 June 2016, Air Serbia began operating non-stop flights between Belgrade and New York using an Airbus A330-200 leased from another Etihad partner, Jet Airways. The transatlantic service became the first non-stop flight operated by any former Yugoslav carrier into the United States since 1992, when all JAT's long-haul flights were discontinued.[16]

Corporate affairs[edit]

Air Serbia flight attendants

Ownership structure[edit]

Air Serbia is jointly owned by the Government of Serbia, which holds a 51 per cent stake, and Etihad Airways, which has a 49 per cent share. It is governed by an Executive Board led by the CEO, Duncan Naysmith, a Supervisory Board chaired by Siniša Mali, and a Shareholders Assembly chaired by Luka Tomić.[17]

Business trends[edit]

The key trends, since the relaunch as Air Serbia, are shown below (as at year ending 31 December):

2014 2015 2016
Total revenue (€m) 262 305 320
Profit (€m) 2.7 3.9 0.9
Number of passengers (m) 2.3 2.55 2.62
Passenger load factor (%) 67 71 72
Cargo carried (000s tonnes) 2.7 3.8 4.9
Number of aircraft (at year end) 19 20 21
Notes/sources [18] [19] [7]

Subsidiaries[edit]

Aviolet[edit]

In May 2014 Air Serbia launched a new charter brand called Aviolet (Serbian Cyrillic: Авиолет),[20]which uses Air Serbia's rebranded Boeing 737-300 fleet[21] under Air Serbia's IATA airline code (JU).[citation needed] The majority of Aviolet flights are operated during the peak of the summer season, in the period between June 15 and September 15. The first-ever Aviolet-branded flight took off from Belgrade to Antalya on 4 May 2014.[22]

Air Serbia Ground Services[edit]

Renamed from SU-Port and shortened as ASGS, Air Serbia Ground Services was the first officially certified supplier of ground handling services in the Republic of Serbia, which has obtained a ground handling certificate issued by the Civil Aviation Directorate. ASGS has been certified to provide ground handling operations which include handling of passengers, baggage, aircraft, cargo and mail. Since its founding in 2002 and up to the present day, Air Serbia Ground Services has annually provided ground handling services to more than 1 million passengers, on 8500 flights, on behalf of its parent and other airlines.[23]

Air Serbia Catering[edit]

Air Serbia Catering (ASC) is a wholly owned subsidiary of Air Serbia. Located in the industrial zone of Nikola Tesla Airport, the company prepares inflight meals for Air Serbia, as well as other carriers operating to Belgrade. Founded in 1967 as part of JAT, ASC started operating as an independent company in 2005, and in early 2014 it became part of Air Serbia.[24]

Destinations[edit]

As of June 2016, the airline operates flights to 42 destinations in Europe, the Mediterranean, the Middle East and North America.[25]

Codeshare agreements[edit]

Air Serbia has codeshare agreements with the following airlines:[26]

Etihad Airways Partners[edit]

Air Serbia has been a member of airline alliance Etihad Airways Partners since its founding in 2014. Besides Air Serbia, it includes Etihad Airways (which has minority shareholdings in all partner airlines), Alitalia, Jet Airways, Virgin Australia and Air Seychelles. Through the alliance, Air Serbia passengers have access to a combined network of over 400 destinations across six continents.[28]

Fleet[edit]

Air Serbia ATR 72-500
Air Serbia Airbus A319
Air Serbia Airbus A320-200
Air Serbia Airbus A330-200

As of May 2018, the Air Serbia fleet comprises the following aircraft:[29]

Air Serbia fleet
Aircraft In Service Orders Passengers Notes
J Y Total
Airbus A319-100 8 8 136 144
Airbus A320-200 2 8 166 174
Airbus A320neo 10 TBA to be delivered between 2018 and 2020[30]
Airbus A330-200 1 18 236 254
ATR 72-200 3 66 66
ATR 72-500 3 70 70
Boeing 737-300 4 -- 144 144 Operated as part of the charter brand Aviolet[22]
To be retired by the end of 2018[31]
Total 21 10

Livery[edit]

Air Serbia's livery, introduced in October 2013, was created by designer Tamara Maksimović. Featuring Serbia's national colours – red, blue and white – the design, with its graphical elements and details, is based around Serbian art in the Middle Ages. The carrier's logo, featured on the tail, is a stylized double-headed eagle inspired by the Serbian coat-of-arms.[32][33] Each aircraft also features the airline's name and logo on its belly.

In 2013, the airline launched "Living Legends" initiative that pays tribute to Serbians who have excelled in their chosen profession and achieved international recognition by naming after those individuals its aircraft. It has so far seen aircraft named after tennis superstar Novak Djoković, basketball player Vlade Divac, footballer Dejan Stanković, actor Miki Manojlović, and musician Goran Bregović.[34]

See also[edit]

References[edit]

  1. ^ "Air Serbia Etihad Guest". Archived from the original on 10 April 2014. Retrieved 5 August 2014. 
  2. ^ "AirSERBIA Ground Services". Archived from the original on 24 May 2014. Retrieved 5 August 2014. 
  3. ^ "Catering - about us". airserbia.com. Retrieved 12 September 2016. In early 2014, (Air Serbia Catering) became a subsidiary company of the airline company Air Serbia and part of Etihad Airways Partner Group. 
  4. ^ "aviolet.rs - Info". www.aviolet.rs. Retrieved 1 May 2018. 
  5. ^ Dron, Alan (3 March 2015). "Air Serbia records first full-year profit in 2014". Air Transport World. Archived from the original on 3 March 2015.  
  6. ^ a b c Moores, Victoria (3 July 2018). "Etihad to retain equity stake in stronger-performing Air Serbia". Air Transport World. Archived from the original on 3 July 2018. 
  7. ^ a b "Air Serbia achieves net profit in 2016 amid changing competitive landscape". airserbia.com (Press release). 8 August 2017. Retrieved 25 October 2017. 
  8. ^ "Air Serbia posts record profit for 2015". exyuaviation.com. During 2015, Air Serbia employed an additional 400 staff members, growing the combined workforce of the Air Serbia Group, including its subsidiaries, Air Serbia Catering and Air Serbia Ground Services, to 2,450 people. 
  9. ^ "Belgrade Airport, with resurgent Air Serbia, challenges the hub order in Central/Southeast Europe". CAPA Centre for Aviation. 18 March 2015. Archived from the original on 21 March 2015.  
  10. ^ a b "Air Serbia: A New Dawn for Serbia as Revitalised National Airline Takes to the Skies". Centre for Aviation. 28 October 2013. Archived from the original on 20 June 2014. 
  11. ^ "Air Serbia: New Route Network Gives Best Ever Choice for Serbian Travellers". Centre for Aviation. 28 October 2013. Archived from the original on 20 June 2014. 
  12. ^ "Jat Airways on 29 February 1992 turned into a public company". Blic. Retrieved 17 January 2017. 
  13. ^ "History". Air Serbia. Retrieved 10 November 2015. 
  14. ^ "Etihad Airways and Government of Serbia unveil strategic partnership to secure future of Serbian National Airline" (Press release). Etihad Airways. 1 August 2013. Archived from the original on 5 August 2013. Retrieved 6 August 2013. 
  15. ^ "Jat Airways to be renamed to Air Serbia in August". B92. 29 July 2013. Retrieved 1 August 2013. 
  16. ^ "From Belgrade To The Big Apple: Air Serbia Makes History As First New York Service Takes Off" (in Serbian). Radio Television of Serbia. 9 November 2015. 
  17. ^ "Governing bodies". Air Serbia. Retrieved 31 January 2017. 
  18. ^ "Air Serbia records profitability in first full year of operation". airserbia.com (Press release). 2 March 2015. Retrieved 19 September 2016. 
  19. ^ "Air Serbia reports net profit of EUR 3.9 million - second successive year of profitablity". airserbia.com (Press release). 4 May 2016. Retrieved 19 September 2016. 
  20. ^ Air Serbia’s charter brand takes off[unreliable source?]
  21. ^ Aviolet official website, retrieved 8-12-2014
  22. ^ a b "Aviolet - novi brend Air Serbije za čarter letove". Aviokarta.net (in Serbian). 23 May 2014. 
  23. ^ "Air Serbia official website - airserbia.com". Air Serbia official website - airserbia.com. Archived from the original on 24 May 2014. Retrieved 24 April 2015. 
  24. ^ "Air Serbia Catering". airserbia.com. Retrieved 15 September 2016. 
  25. ^ "Summer 2017 - Air Serbia". EX-YU Aviation News. Retrieved 1 May 2018. 
  26. ^ "Profile on Air Serbia". CAPA. Centre for Aviation. Archived from the original on 2016-10-30. Retrieved 2016-10-30. 
  27. ^ "Air Serbia and AtlasGlobal unveil new partnership connecting Belgrade, Istanbul and beyond" (Press release). Retrieved 6 November 2017. 
  28. ^ https://www.airserbia.com/en-RS/corporate/etihad-partners
  29. ^ "Our Fleet". airserbia.com. Retrieved 10 May 2018. 
  30. ^ "Air Serbia announces ten Airbus A320neo aircraft for its fleet from 2018" (Press release). Air Serbia. 19 November 2013. Archived from the original on 29 June 2014. 
  31. ^ "Air Serbia mulls future fleet options". EX-YU Aviation News. Retrieved 2018-05-29. 
  32. ^ "Air Serbia - Bruce Drum (airlinersgallery)". Retrieved 24 April 2015. 
  33. ^ "New name and new look revealed for Serbia's National Airline" (Press release). Etihad Airways. 1 August 2013. Retrieved 27 August 2013. 
  34. ^ "Air Serbia unveils its fifth "Living legend" – Goran Bregović". Air Serbia (Press release). 28 March 2017. Retrieved 19 May 2017. 

Further reading[edit]

External links[edit]

Media related to Air Serbia at Wikimedia Commons