Cebu Pacific

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Cebu Pacific
Cebu Pacific Logo 2018.png
IATA ICAO Callsign
5J CEB CEBU
Founded August 26, 1988 (1988-08-26) (as Cebu Air)
Commenced operations March 8, 1996 (1996-03-08)
Hubs Ninoy Aquino International Airport (Manila)
Secondary hubs
Focus cities Zamboanga International Airport
Frequent-flyer program GetGo
Alliance Value Alliance
Subsidiaries Cebgo
Fleet size 67 Total
49 (Cebu Pacific)
18 (Cebgo)
Destinations 63
Company slogan Let's Take to the Sky
Parent company JG Summit Holdings, Inc.
Headquarters Domestic Road, Pasay
(headquarters)
Osmeña Boulevard, Cebu City
(registered office)[2]
Key people
  • Ricardo J. Romulo (Chairman)
  • Lance Y. Gokongwei (President and CEO)
  • Bach Johann M. Sebastian (Senior Vice President, Chief Strategist & Compliance Officer)
  • Jose Alejandro B. Reyes (General Manager)
Revenue Increase PHP56.502 billion(US$1.242 billion)(2015)[3]
Net income Increase PHP4.387 billion (US$96.4 million)(2015)
Website www.cebupacificair.com
RP-C4107 in new colors arrives in Davao City.

Cebu Air, Inc., operating as Cebu Pacific (PSECEB) and informally known as Cebu Pac, is a Philippine low-cost airline based on the grounds of Ninoy Aquino International Airport (NAIA Terminal 3), Pasay City, Metro Manila, in the Philippines.[4] It offers scheduled flights to both domestic and international destinations. Its main base is Ninoy Aquino International Airport, Manila, with other hubs at Mactan-Cebu International Airport, Clark International Airport, Kalibo International Airport[5] Francisco Bangoy International Airport [6], Iloilo International Airport [7], and Laguindingan Airport [8].

The airline is a subsidiary of JG Summit Holdings. Cebu Pacific is currently headed by Lance Gokongwei, presumptive heir of John Gokongwei, the chairman emeritus of JG Summit. As of January 2013, the company has 3,297 employees. 2,565 were from operations, 429 from the commercial departments, and 303 from the support departments.[9] In October 2010, the airline completed an IPO of 30.4% of outstanding shares.[10]

In 2010, Cebu Pacific became the Philippines' largest airline based on number of passengers flown on domestic and international routes. According to Civil Aeronautics Board data, Cebu Pacific flew 2.45 million total passengers in the first quarter of 2010, nearly 110,000 more than Philippine Airlines, which carried 2.34 million systemwide during the same period.[11][12]

History[edit]

One of Cebu Pacific's ATR 72-500 aircraft in 2011.

The airline was established on 26 August 1988, and started operations on March 8, 1996. Republic Act No. 7151, which grants franchise to Cebu Air, Inc. was approved on 30 August 1991. Cebu Air, Inc. was subsequently acquired by JG Summit Holdings (owned by John Gokongwei). Domestic services commenced following market deregulation by the Philippine government. It temporarily ceased operations in February 1998 after being grounded by the government due to an accident, but resumed services later the next month following re-certification of its aircraft.[6] It initially started with 24 domestic flights daily among Metro Manila, Metro Cebu and Metro Davao. By the end of 2001, its operations had grown to about 80 daily flights to 18 domestic destinations.

In the 2000s (decade), Cebu Pacific was granted rights to operate international flights to the region, including Malaysia, Indonesia, Singapore, Thailand, South Korea, Hong Kong, and Guam. International flights were launched on 22 November 2001, with a twice-daily service to Hong Kong.[13] On 1 March 2002, it commenced thrice-weekly flights to Seoul.[14] Other regional flights were introduced and suspended later; however, including flights to Singapore (from 6 November 2002, to January 2003) and from Manila via Subic to Seoul (from December 2002) due in part to the effects of the SARS epidemic.[15]

The airline resumed its Manila-to-Singapore flights on August 31, 2006[16] and launched its direct flight from Cebu to Singapore on October 23, 2006, the first low-cost airline to serve the Cebu-Singapore-Cebu sector,[17] and in direct competition with Singapore Airlines' subsidiary SilkAir, CEB was the only Philippine carrier serving the Cebu-Singapore-Cebu route for years until PAL resumed its direct service in 2017. The airline operates direct flights from Cebu to Hong Kong which commenced October 2, 2006, which also made CEB the only Philippine carrier to serve a Cebu-Hong Kong-Cebu route after PAL terminated its direct service and is now code-sharing with Cathay Pacific for this route.[18]

In December 2006, after a month or two of operating the new direct flights, Cebu Pacific announced that it would increase flight frequency for its Cebu-Hong Kong-Cebu from four to five times weekly and Cebu-Singapore-Cebu flights from four to six weekly effective 25 January 2007. As of January 2008, it operates regional flights to Busan, Hong Kong, Singapore, Seoul-Incheon, Taipei and Bangkok beginning April 6, 2008 from its Cebu hub; and Bangkok, Guangzhou, Hong Kong, Jakarta, Kuala Lumpur, Macau, Singapore, Taipei, Seoul-Incheon, Shanghai and Xiamen from Manila.

Cebu Pacific's plans to begin international flights from Clark were initially unsuccessful when its request was denied. The nations involved came to an agreement that Cebu Pacific would be only allowed to operate charter flights from Clark to the respective countries' airport(s). Only Singapore initially agreed to allow Cebu Pacific to fly scheduled flights from Clark to Singapore.[19] Cebu Pacific now operates routes from Clark to Bangkok, Cebu, Hong Kong, Macau and Singapore.[20]

A Mactan-Cebu International Airport, registered office

In June 2007, Cebu Pacific announced an order of up to 14 brand-new ATR 72-500 aircraft, with six firm orders and eight options. It plans to initially offer flights to Boracay, using Boracay's Godofredo P. Ramos Airport.[21]

On 12 November 2007, Cebu Pacific announced Davao's Francisco Bangoy International Airport as its fourth hub. Cebu Pacific announced that it would initially fly internationally from Davao City to Singapore, Hong Kong and fly one domestic flight to Iloilo. Both direct services from Davao to Singapore and Iloilo commenced on May 8, 2008, while the service to Hong Kong commenced on May 9, 2008.[22]

In late 2007, Cebu Pacific mentioned that it was aiming to cross the Pacific and launch non-stop flights to the United States West Coast, Houston, Texas and Chicago, Illinois by mid-2009.[23]

On 18 December 2007, Cebu Pacific announced that it would exercise options on its recent ATR 72-500 turboprop order (initially six firm) to increase its firm order to 10.[24]

On 19 February 2008, Cebu Pacific Air received its first brand-new ATR 72-500 and expected to take delivery of another five ATRs from March to December 2008.[25] The initial two ATRs fly on routes such as Cebu to Bacolod.

Cebu Pacific took delivery of its 16th brand-new, 179-seater Airbus A320 aircraft on 20 March 2008. The new aircraft was to support CEB's expanding international and domestic operations which include flights to 12, soon to be 15, international destinations.[26]

On 28 May 2008, Cebu Pacific was named as the world's number one airline in terms of growth. The airline was also ranked fifth in Asia for Budget Airline passengers transported and 23rd in the world. The airline carried a total of almost 5.5 million passengers in 2007, up 57.4 per cent from 2006[27]

On 22 July 2008, Cebu Pacific was the first airline to use the new Terminal 3 of the Ninoy Aquino International Airport with its flight to Caticlan being the first to depart at 0515 local time. On 1 August 2008, it moved its international operations to the terminal; thus, becoming the first airline to have regular international commercial flights from the new terminal.

In August 2009, Cebu Pacific became the first airline in the Philippines to use social media. The airline created a fanpage on Facebook and Twitter.[28]

On 6 January 2011, Cebu Pacific flew its 50 millionth passenger, from Manila to Beijing. The airline aimed to reach the 100-million-passengers mark in 2015.[29]

Cebu Pacific is planning to commence international long-haul flights to the Middle-East, the United States, Australia, and some parts of Europe using the Airbus A330-300.[30] The first long haul flight commenced to Dubai, United Arab Emirates on 7 October 2013.[citation needed]

Cebu Pacific is also applying for rights for a daily service to Auckland, New Zealand.[31]

On 12 February 2018, Cebu Pacific announced that their subsidiary, Cebgo, will fly daily from Manila to Batanes starting March 25, 2018 until October 27, 2018.[32]

On 27 February 2018, Cebu Pacific, along with the Department of Tourism of Victoria announces the launch of 3x weekly service between Manila and Melbourne, starting 14 August 2018.

Subsidiaries[edit]

A Subsidiaries logo of Cebgo.

In May 2015, for the fourth time, Tigerair Philippines rebranded into Cebgo to reflect the relationship between Tigerair Philippines as a wholly owned subsidiary airline of its parent Cebu Pacific.

By October 2015, Cebgo returned 5 Airbus A320 to Cebu Pacific and thereafter operated a pure Turboprop fleet of ATR 72 - 500.

Destinations[edit]

Cebu Pacific currently flies to 37 domestic destinations and 26 international destinations in 15 countries across Asia Pacific. It has the most extensive route network in the Philippines.

Fleet[edit]

Cebu Pacific
One of Cebu Pacific's Airbus A319s at Hong Kong International Airport
A Cebu Pacific (CPI) F-WWRT
One of Cebu Pacific's Airbus A320s at Don Mueang International Airport
A Cebu Pacific ATR 72 cabin.

In October 2006, Cebu Pacific completed the retirement of the DC-9 and the 757 and became an all Airbus customer. As of July 2018, their fleet consisted of the following aircraft:[33]

Cebu Pacific Fleet
Aircraft In
Service
Orders Passengers Notes
Airbus A320-200 36 180[34]
Airbus A320neo 5 TBA Deliveries to arrive from Q1 2019.
Airbus A321-200 5[35] 2[36] 230 Deliveries began on March 2018
2 remaining orders to be delivered before the end of the year.
Airbus A321neo 32 236[37] Deliveries to arrive from Q4 2018 until 2022.
Airbus A330-300 8 436[38]
Total 49 39


On 16 June 2015 at the 2015 Paris Air Show, the airline announced an order for 16 ATR 72-600 aircraft for its regional branch Cebgo to meet growing demand in the Philippines for inter-island services. The airline will also be the launch customer of the new high density Armonia cabin.[citation needed]

On 22 January 2016 the airline received its first Airbus A320 with new livery. The aircraft was delivered brand-new from the Airbus factory in Toulouse, France.[39]

Airbus A320[edit]

On 2003, Cebu Pacific ordered for 15 A320s to replace the 757 to become an all Airbus customer. Until in 2007, Cebu Pacific adds additional orders up to 7 A320s to expand domestic and international routes[40]. The airline added more orders and retired 8 old A320s[41]

The A320 currently flies to domestic and international destinations in Southeast Asia, East Asia and Micronesia.

Airbus A321[edit]

On 2016, Cebu Pacific was supposed to receive the first batch of A321neos but agreed to postpone the deliveries while problems of the Pratt and Whitney PW1100G-JM engines that was supposed to power the A321neo. Instead to order 7 A321ceo’s to meet ongoing strong growth on its domestic and regional network. The latest contract comes on top of an existing order for 32 A321neo. “With the A321 Cebu Pacific will be able to respond to growing demand with the highest levels of efficiency. Carrying more passengers further, and at lower cost, the A321 is the perfect solution to meet the requirements of airlines worldwide in the middle of the market segment.”[42]

In June 2011, Cebu Air Inc. announced that it was purchasing 30 Airbus A321neos and seven Airbus A320s for $3.8 billion, allowing it to more than double its fleet by 2021 and expand its international routes. The A320s would be delivered between 2015 and 2021, while the A321neo fleet would arrive from 2017 to 2021. The airline also took 10 additional options for the Airbus 321neos. Previous outstanding orders for 18 A320s to be delivered through 2014 brought the total Airbus order to 55.[43]

The first A321 for Cebu Pacific arrived on Manila at March 22, 2018 and currently flying to domestic destinations. Until the 7 A321ceos delivered, the airline to launch the A321 to international destinations.

Airbus A330[edit]

Before the A320 arrived on 2007, The airline ordered for 6 A330s to power Middle East destinations such as Dubai and primarily sometimes to be used in Davao and Cebu flights and East Asia flights.

On 2016, The airline added 2 A330s on its orders to be used in long-haul routes.

Formerly operated[edit]

A Cebu Pacific Boeing 757-200 at Hong Kong International Airport before retirement in October 2006
A Cebu Pacific DC-9 during its last flight to Mactan-Cebu International Airport in 2006
Cebu Pacific Retired Fleet
Aircraft Year Introduced Year Retired Replacement
McDonnell Douglas DC-9-30 1996 2006 Airbus A320
Boeing 757-200 2000 2006 Airbus A320
Airbus A319-100 2005 2018 Airbus A320/A321

Partnerships[edit]

Cebu Pacific was the only Philippines-based member airline of Northwest Airlines' WorldPerks award travel program. WorldPerks offered regular travelers the ability to obtain free tickets, first-class upgrades on flights and other types of rewards. On August 1, 2006, Northwest and Cebu Pacific ended their mileage-accrual agreement[citation needed]. Cebu Pacific codeshares flights with Garuda Indonesia via Jakarta to Manila.

On 16 May 2016, Cebu Pacific became a founding member of the world’s largest low-cost carrier alliance, Value Alliance.[44] It joined other pioneer members Singapore Airlines' Scoot, South Korea's Jeju Air, Thailand's Nok Air and NokScoot, Tigerair, Tigerair Australia, and Japan's Vanilla Air in the low-cost carrier network.[45] Cebu Pacific is also currently the only Philippine carrier which is a member of an airline alliance.

Incidents and accidents[edit]

References[edit]

  1. ^ CebuPac opens Kalibo hub Archived 2012-12-18 at the Wayback Machine.
  2. ^ "2015 Annual Report" (PDF). Cebu Pacific. Cebu Air, Inc. Retrieved 12 January 2017. 
  3. ^ "Cebu Pacific operating profit more than doubles in 2015". Retrieved 7 May 2016. 
  4. ^ "Call Center / Guest Services / Product Ideas Archived 2010-04-01 at the Wayback Machine.." Cebu Pacific. Retrieved on March 31, 2010.
  5. ^ CEB eyes Clark Archived 2008-01-13 at the Wayback Machine.
  6. ^ a b "Directory: World Airlines". Flight International. 2007-04-03. p. 62. 
  7. ^ "CEB launches direct flights from Iloilo to Hong Kong, Singapore, Palawan, Gensan" (Press release). Cebu Pacific. July 16, 2012. Archived from the original on July 21, 2012. Retrieved July 16, 2012. 
  8. ^ "Cebu Pacific Launches Laguindingan as 7th Hub" (Press release). CDODev. October 20, 2017. Retrieved October 20, 2017. 
  9. ^ Amojelar, Darwin (June 30, 2014). "Layoffs begin at Tigerair amid takeover by Cebu Pacific". InterAksyon. Retrieved 2 July 2014. 
  10. ^ Blachly, Linda (October 26, 2010). "Cebu Pacific now largest LCC IPO offered globally". ATWOnline. Retrieved 10 June 2013. 
  11. ^ Thomas, Geoffrey (9 June 2010). "Cebu Pacific now Philippines' largest airline". Air Transport World. Retrieved 9 September 2016. 
  12. ^ "Philippine Airlines struggling as Cebu Pacific becomes largest carrier". Center for Aviation. 3 September 2010. Retrieved 9 September 2016. 
  13. ^ Cebu Pacific Flies to Hongkong Archived 2008-04-13 at the Wayback Machine.
  14. ^ Cebu Pacific takes off for Seoul Archived 2008-04-15 at the Wayback Machine.
  15. ^ "Flying between Subic Seoul". Cebu Pacific. Archived from the original on 24 April 2008. Retrieved 31 March 2008. 
  16. ^ Flies Manila-Singapore Archived 2008-04-13 at the Wayback Machine.
  17. ^ Cebu Pacific Flies direct flight to Singapore from Cebu Archived 2008-04-09 at the Wayback Machine.
  18. ^ "Cebu Pacific Flies from Cebu to Hongkong". Archived from the original on 24 April 2008. Retrieved 31 March 2008. 
  19. ^ Lack of reciprocal flight privileges keeps Cebu Pacific international flights grounded at Clark Archived 2007-12-24 at the Wayback Machine.
  20. ^ Cebu Pacific now flying Cebu – Clark Archived 2007-12-11 at the Wayback Machine.
  21. ^ Cebu Pacific orders up to 14 brand new ATR72-500 aircraft Archived 2007-12-27 at the Wayback Machine.
  22. ^ "Cebu Pacific to make Davao its 3rd hub" (Press release). Cebu Pacific. 2007-11-12. Archived from the original on 2007-11-17. Retrieved 2007-11-12. 
  23. ^ "Directory: CebuPac's next meal: Regional, US routes". 
  24. ^ "Philippines' Cebu Pacific to buy 4 more ATR turbo-prop planes - Forbes.com". Archived from the original on 4 June 2011. Retrieved 7 May 2016. 
  25. ^ "Cebu Pacific takes delivery of first ATR 72-500 aircraft". Cebu Pacific. Archived from the original on 30 March 2008. Retrieved 22 March 2008. 
  26. ^ "Cebu Pacific expects new Airbus arrival". Archived from the original on 30 March 2008. Retrieved 29 March 2008. 
  27. ^ Philippines Budget Carrier Cebu Pacific Is World No. 1 In Growth[permanent dead link]
  28. ^ "Why time is running out for the Singapore Airlines brand to get into Web 2.0". SimpliFlying - The Leading Airline Marketing Consultancy. Retrieved 7 May 2016. 
  29. ^ Cebu Pacific Reaches 50 Million Passengers Mark Archived 2012-03-16 at the Wayback Machine.
  30. ^ "Cebu Pacific to launch budget long-haul flights in Q3 2013" Archived 2012-02-02 at the Wayback Machine. Cebu Pacific. Retrieved 31 January 2012.
  31. ^ "Plans for direct flights from the Philippines". Stuff. Retrieved 7 May 2016. 
  32. ^ "Cebu Pacific to fly directly to Batanes". Rappler. Retrieved 2018-02-13. 
  33. ^ "CEBU Pacific Air Fleet Details and History". Planespotters. 14 November 2016. Retrieved 17 November 2016. 
  34. ^ http://cebupacificaircorporate.com/Fleet/airbus.html.  Missing or empty |title= (help)
  35. ^ "Cebu Pacific fleet details and history". 
  36. ^ https://www.ch-aviation.com/portal/news/56688-cebu-pacific-adds-a321ceo-to-offset-a321neo-order-deferral
  37. ^ https://centreforaviation.com/insights/analysis/philippines-domestic-market-airport-constraints-restrict-growth-409812
  38. ^ http://cebupacificaircorporate.com/Fleet/airbusA330.html.  Missing or empty |title= (help)
  39. ^ "Cebu Pacific Air – Why everyone flies". Retrieved 7 May 2016. 
  40. ^ http://cebupacificairlines.ph/increases-airbus-a320-orders-by-seven/
  41. ^ https://m.planespotters.net/airline/CEBU-Pacific-Air
  42. ^ http://www.airbus.com/newsroom/press-releases/en/2017/06/cebu-pacific-orders-more-a321s.html
  43. ^ "Cebu Pacific orders 30 A321neos, firms seven A320 options" By Ghim-Lay Yeo, FlightGlobal. 16 June 2011
  44. ^ "CEB joins world's first pan-regional LCC alliance". CebuPacificAir.com. 16 May 2016. Retrieved 9 September 2016. 
  45. ^ Agence France Presse (16 May 2016). "Cebu Pacific, 7 other budget airlines form alliance". Retrieved 9 September 2016. 
  46. ^ "Accident Description". Aviation Safety Network. Retrieved 9 September 2016. 
  47. ^ Manlupig, Karlos (2 June 2013). "Cebu Pacific plane overshoots Davao airport runway". Retrieved 3 June 2013. 

External links[edit]