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Industry Cashback website, Online coupons
Founded May 3, 1998 (1998-05-03) in Menlo Park, CA, United States
1999 (1999) (website launch)
Founders Alessandro “Sandro” Isolani and Paul Wasserman
Headquarters San Francisco, CA
Area served
United States, Canada, China, South Korea, Singapore, Japan
Key people
Amit Patel (CEO)
Number of employees
600 (Worldwide, 2017)
Parent Rakuten
Website ebates.com

Ebates is an American cashback website headquartered in San Francisco, CA. Ebates' revenue comes from affiliate network links.[1]

Since its creation in 1998, the company acquired Extrabux, Pushpins, OneReceipt, BFAds, FatWallet, AnyCoupons and Shopular.


Ebates was started in 1998 in Menlo Park, CA by two former deputy district attorneys, Alessandro Isolani and Paul Wasserman. Funded by venture capital firm Foundation Capital,[2] Ebates.com launched on May 3, 1999 offering up to 25% cash back from about 40 online retailers.[3]

In 2001, Isolani replaced Wasserman as the CEO.[4]

In 2008, Kevin H. Johnson replaced Isolani as CEO. Johnson was formerly the president and general manager at Acxiom Digital, a division of Acxiom Corporation.[5]

In 2011 the company acquired FatWallet and AnyCoupons.com and later merged to form a new company called Performance Marketing Brands.[6] In the next year Ebates bought a free web and iOS application, OneReceipt. In August 2016, OneReceipt shut down.[7]

In September 2014, Ebates was acquired by Rakuten, inc. for $1 Billion.[8]

In March 2016, Ebates acquired mobile product discovery app Shopular.[9]

In January 2017, Ebates Acquires Cartera Commerce.[10]

In February 2017, Ebates acquired ShopStyle and Cosmic Cart from PopSugar Inc. [11]

In May 2017, Ebates announced Amit Patel has been selected as CEO, with Kevin H. Johnson remaining as a board member [12]


  1. ^ "Rakuten to Acquire Ebates for $1 Billion". Business Wire (Press release). 9 September 2014. Retrieved 2 April 2015. 
  2. ^ Kemp, Ted (17 May 1999). "ebates.com Pays Cash to Net Shoppers, Hopes to Lure Advertisers". Direct Marketing News. Retrieved 25 March 2015. 
  3. ^ "Ebates.com launches discount rebate site". Advertising Age. Crain Communications Inc. 3 May 1999. Retrieved 25 March 2015. 
  4. ^ "ebates.com appoints Alessandro Isolani as CEO". Internet Retailer. 6 February 2001. Retrieved 2 April 2015. 
  5. ^ "Ebates Names Kevin Johnson CEO". August Capital (Press release). 15 July 2008. Retrieved 25 March 2015. 
  6. ^ Robin Wauters (September 9, 2011). "Backed By VCs, Ebates Buys FatWallet.com And AnyCoupons.com, Starts New Company". TechCrunch. Retrieved 28 October 2016. 
  7. ^ "OneReceipt Shutting Down 8/24/16". OneReceipt's Blog: Our Two Cents. 10 August 2016. Retrieved 22 December 2017. 
  8. ^ Perez, Sarah (9 September 2014). "Rakuten Buys Ebates For $1 Billion". TechCrunch. Retrieved 2 April 2015. 
  9. ^ Steven Loeb (March 26, 2016). "AppDirect acquired Xendo; Ebates bought Shopular; Ola purchased Qarth". Vator. Retrieved 28 October 2016. 
  10. ^ "Ebates Acquires Cartera Commerce". Cartera Commerce. Retrieved 2018-02-28. 
  11. ^ http://www.businesswire.com/news/home/20170223006470/en/Ebates-Acquires-ShopStyle-PopSugar
  12. ^ http://www.businesswire.com/news/home/20170512005070/en/Ebates%C2%A0Announces-New-Executive-Leadership---Amit-Patel